
Obiectivul acestei sesiuni de training este de a construi o abordare structurata in procesul de intelgere si aplicare a conceptelor de baza in ceea ce priveste engleza de afaceri, cu exemple practice din zona de negocieri si vanzari.
Vom defini ce trebuie sa faca in fiecare pas important unui proces de vanzare sau negociere ce trebuiesc purtate in limba engleza.
When we get into a meeting we aim to achieve clear goals related with our business. Regardless the meeting is off or on-line, it’s a good approach to have a clear structure to follow.
1.Small Talk is important, as it is the stage we start to get to know each other, to relax the customer and very important, to get his/her permission to ask questions.
2.Business & customer’s needs – that’s where we focus our questions to find out more about the customer’s business and needs. Based on the info we gather here, we’ll be in a better position to make a tailored offer to him/her.
3.Solution – we present the customer our solution to his problems or needs.
4.Benefits – what the customer gain by closing the deal with you. What’s in it for him/her.
5.Competitive differentiators – tell the customers why to work with you, why you are different as compared to your competitors, what makes you unique or significantly better.
Cristian Cojocaru este expert in consultanta de business, cu peste 20 de ani de experienta in vanzari si management.
A construit si condus cu succes echipe in companii precum Vodafone, Telekom, LG, Sony Ericsson si Samsung.
In prezent este antreprenor si ofera servicii de consultanta de management si programe de training, acoperind arii precum managementul performantei, managementul echipei, managementul strategic, tehnici de negociere avansate si abilitati de vanzari B2B/B2C.
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